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Case Study

PolyAI : Multilingual Voice AI Assistant for Scalable, Human-Like Customer Service


General AI SaaS Platforms

PolyAI (UK) – Voice AI Assistant for Enterprise Customer Service

PolyAI worked with us to develop voice-first AI assistants that can handle customer service calls with near-human fluency. Using state-of-the-art speech recognition and intent understanding, the assistant routes calls, answers questions, and resolves issues without ever needing to escalate. It’s designed for enterprise-scale usage—capable of processing accents, emotions, and interruptions across 30+ languages. Deployed in industries like telecom and retail, the AI significantly reduces call center volumes while maintaining customer satisfaction. It’s a plug-and-play enterprise voice solution powered by conversational intelligence.

Project Overview

  • Client: PolyAI (UK leader in voice AI solutions for Fortune 500 call centers)
  • Challenge: High support costs and limited scalability of human-staffed call centers
  • Objective: Develop a production-ready voice AI system to:
    • Understand and respond to voice-based customer queries with human-like tone
    • Handle call routing, query resolution, and interruptions in real time
    • Support multilingual deployments with accent adaptation and emotion detection
  • Team: 10 (3 Speech Engineers, 3 NLP Experts, 2 Backend Devs, 1 Linguist, 1 PM)
  • Timeline: 6 months (Voice Model Dev → Industry Pilots → Scalable Cloud Deployment)

“GenX helped us turn AI voice assistance into a brand ambassador—fluent, empathetic, and always ready.”

Head of Voice AI, PolyAI

The Challenge

Critical Pain Points:
  • Human agents found it difficult to handle high volumes and different accents
  • Wait times and call escalations hurt customer satisfaction scores
  • Existing IVRs lacked natural interaction and adaptive understanding
Technical Hurdles:
  • Building voice models that handle speech variability, emotional tone, and background noise
  • Creating fallback logic that maintains conversation flow without sounding robotic
  • Ensuring secure, low-latency voice processing at scale across regions

Tech Stack

Component Technologies
Speech Recognition & ASR OpenAI Whisper, DeepSpeech, wav2vec 2.0
NLP & Intent Understanding BERT, Rasa, spaCy, HuggingFace Transformers
Dialogue Management RNNs, Reinforcement Learning, LangChain, Node.js
Multilingual Processing Fairseq, Polyglot, DeepL APIs
Infrastructure & Telephony Twilio, WebRTC, Kubernetes, Redis
Monitoring & Voice Analytics Prometheus, Grafana, CallMiner

Key Innovations

PolyAI managed fluent conversations in 30+ languages, detecting accents and emotions. It resolved issues without agent escalation, even with interruptions. Businesses saw lower call volumes and higher customer satisfaction.

Interrupt-Resilient Dialogue Flow

  • Seamlessly resumed context after caller interruptions or noise

Result: 44% drop in caller hang-ups due to frustration

Real-Time Emotion-Aware Routing

  • Escalated calls automatically when anger or distress was detected

Result: 31% improvement in CSAT for sensitive support lines

Accent-Agnostic Speech Recognition

  • Consistently understood regional dialects and pronunciation styles

Result: 92% voice intent accuracy across 7 countries in telecom deployment

Our AI/ML Architecture

Core Models

  • Voice-to-Intent Recognition Engine:
    • End-to-end deep learning pipeline using Whisper + BERT for semantic intent mapping
    • Handles accents, code-switching, and overlapping speech
  • Natural Dialogue Manager:
    • RNN + rule-based hybrid for multi-turn conversations with fallback and sentiment recovery
    • Interrupt detection, emotional routing, and context memory
  • Multilingual Voice Adaptation Module:
    • Handles seamless transitions between 30+ spoken languages and variants
    • Supports dynamic switching between 30+ languages and dialects

Data Pipeline

  • Sources
    • Voice transcripts from past calls, call logs, knowledge bases, escalation tags
    • Multilingual audio corpora with labeled emotion and intent
  • Processing: Real-time transcription + batch processing via cloud-native voice pipelines

Integration Layer

  • Call center software (Five9, Genesys, Twilio)
  • CRM (Salesforce, Zendesk) + live agent escalation bridge
  • Analytics dashboards with voice transcription and CSAT prediction modules

Quantified Impact

Avg. Call Handling Time
Before AI

6.2 min

After AI

3.1 min

Call Containment Rate (No Escalation)
Before AI

24%

After AI

67%

Avg. Wait Time Reduction
Before AI

-

After AI

-61%

Voice Intent Recognition Accuracy
Before AI

72%

After AI

92.5%

CSAT Score Increase (Across Channels)
Before AI

79/100

After AI

91/100

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