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Case Study

Innit : AI Sous-Chef for Personalized Cooking Guidance & Pantry Intelligence


Food Tech

Innit – Smart Cooking Assistant Powered by AI

Innit’s vision of transforming kitchens into intelligent spaces became reality with our AI-powered culinary assistant. We built a system that customizes recipes based on what users already have at home—thanks to pantry recognition and ingredient tracking. It offers real-time cooking instructions, smart substitutions, and voice-controlled guidance tailored to dietary needs. Whether it’s keto, vegan, or gluten-free, the AI adapts recipes on the fly. The assistant also optimizes cooking time and complexity for each user’s skill level. Innit is now more than an app—it’s a trusted AI sous-chef.

Project Overview

  • Client: Innit (U.S.-based food tech innovator redefining the connected kitchen)
  • Challenge: Home cooks struggled with meal planning, substitutions, and dietary adjustments—especially when working with what they already had at home
  • Goal: Build a smart culinary assistant to:
    • Analyze pantry inventory and recommend real-time recipe matches
    • Provide step-by-step cooking guidance tailored to dietary needs and skill levels
    • Suggest smart ingredient swaps and cooking methods based on appliance usage
  • Team: 8 (3 ML Engineers, 2 Nutritionists, 2 Full Stack Developers, 1 PM)
  • Timeline: 4.5 months (Pantry AI Engine → Voice Assistant → Recipe Personalization Engine)

“With GenX’s AI, Innit isn’t just suggesting meals—it’s co-piloting the cooking journey. From what’s in the pantry to what’s on the plate, we’ve redefined home cooking.”

VP of Product Innovation, Innit

The Challenge

Critical Pain Points:
  • Users often lacked clarity on what they could make with existing ingredients
  • Dietary requirements made traditional recipe search rigid and irrelevant
  • Cooking skill levels varied widely, making instructions difficult to generalize
Technical Hurdles:
  • Building a unified food framework linking ingredients, cuisines, and possible substitutions.
  • Tracking pantry depletion without hardware sensors
  • Delivering real-time cooking assistance via voice and smart appliance integration

Tech Stack

Component Technologies
Recipe NLP & Food Ontology spaCy, BERT, Custom Ontology Framework
Personalization Engine TensorFlow, Scikit-learn, NutritionIX API
Backend & APIs Node.js, Firebase, PostgreSQL
Frontend Interface React Native, WebRTC, GraphQL
Voice & Device Sync Alexa SDK, Google Assistant SDK, MQTT
Analytics & Feedback Segment, Mixpanel, Firebase Analytics

Key Innovations

AI adapted recipes based on available pantry items and user diet needs. Voice guidance, smart substitutions, and skill-based pacing enhanced usability. Every home cook got personalized, guided support—like having a sous-chef.

AI Recipe Adaptor

  • Rewrites recipes on-the-fly for diet, appliance, and user skill level

Result: 73% increase in recipe completion rates vs. static cooking apps

Pantry-Driven Meal Recommendations

  • Recommended dishes depending just on items consumers already owned.

Result: 61% reduction in mid-recipe grocery runs

Voice-Guided Smart Cooking

  • Real-time instructions adjusted by user pace and cooking environment

Result: 49% boost in daily active usage of the app’s voice mode

Our AI/ML Architecture

Core Models

  • Recipe Personalization Engine:
    • NLP-based recipe parser that adjusts ingredients, portions, and cooking times
    • Adapts instructions based on cooking skill, appliance availability, and dietary flags
  • Pantry Intelligence Module:
    • AI identifies usable ingredients from scanned receipts, user inputs, and inventory tags
    • Predicts what needs to be restocked and suggests meals based on what’s left
  • Smart Substitution & Guidance Engine:
    • Suggests alternative ingredients and methods using culinary science + nutrition modeling
    • Provides step-by-step instructions with voice or screen navigation

Data Pipeline

  • Sources
    • Recipe databases, nutrition labels, user-uploaded pantry lists, grocery APIs
    • User cooking history, dietary profiles, voice assistant logs
  • Processing: Hybrid on-device + cloud syncing for personalization and offline availability

Integration Layer

  • Google Assistant, Amazon Alexa, and smart kitchen displays
  • IoT appliance sync (Ovens, Instant Pots, Air Fryers)
  • Mobile and web app interfaces with real-time cross-device sync

Quantified Impact

Recipe Abandonment Rate
Before AI

38%

After AI

12%

User Engagement per Session
Before AI

7.4 min

After AI

18.2 min

Pantry-Based Recipe Usage
Before AI

-

After AI

65%+ of total

Diet-Compatible Recipe Generation Accuracy
Before AI

71%

After AI

93%

Repeat Users per Week
Before AI

32%

After AI

59%

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