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Case Study

Dave : Generative AI Assistant for Smart, Human-Like Financial Support


Fintech

Dave – Generative AI Customer Service Assistant (DaveGPT)

Dave partnered with us to develop DaveGPT, a conversational AI assistant that delivers instant, personalized support for users managing finances. Built with GPT-based architecture, the assistant helps users track spending, manage budgets, and resolve account-related queries autonomously. It understands natural language and provides answers that are contextually accurate and human-like. Integrated with user transaction data, it proactively alerts customers about overdrafts, fees, or unusual activity. The result is a smarter banking experience that reduced support tickets while enhancing financial wellness. DaveGPT is now a core part of their customer engagement strategy.

Project Overview

  • Client: Dave (Public fintech platform serving 10M+ users in the U.S.)
  • Challenge: High customer support volume + limited personalization in financial guidance
  • Goal: Build a GPT-powered assistant to:
    • Automate budget and spending-related support via chat
    • Resolve account issues, FAQs, and alerts autonomously
    • Personalize financial interactions using live user transaction data
  • Team: 8 (2 NLP Engineers, 3 Backend Devs, 2 Data Analysts, 1 QA Lead)
  • Timeline: 5.5 months (MVP → Live Testing → Full Integration in Dave App)

“DaveGPT is more than a support agent—it’s a financial ally. With GenX, we brought empathy, intelligence, and automation into one unified assistant.”

Head of AI Products, Dave

The Challenge

Critical Pain Points:
  • Users faced long wait times for support on basic account and balance questions
  • Budget tracking tools lacked proactive guidance or feedback
  • Repetitive tickets overwhelmed human support, driving up operational costs
Technical Hurdles:
  • Creating real-time, secure integration with live financial data (transaction history, overdraft alerts)
  • Training AI to maintain empathetic, compliant tone for financial concerns
  • Managing hallucination risk while using generative models for regulated environments

Tech Stack

Component Technologies
Generative AI Layer GPT-4, LangChain, PromptLayer
Backend Services Node.js, Python, PostgreSQL (encrypted), Redis
Financial Data Sync Plaid, MX, Custom Banking APIs
Chat + Support Framework React Native Chat UI, Zendesk, Salesforce
Security & Monitoring AWS Cognito, CloudWatch, Datadog, Snyk

Key Innovations

DaveGPT resolved user queries instantly with contextual financial awareness. It alerted users about overdrafts, budget issues, and fees in real time. The assistant reduced support loads while improving user trust and financial clarity.

Contextual Financial Chat Assistant

  • Delivered instant, human-like responses to budget and account questions

Result: 57% reduction in Tier 1 support queries

Proactive Account Monitoring

  • Alerted users about potential fees or overspending patterns

Result: 23% drop in overdraft occurrences

Self-Healing Support Engine

  • Resolved common issues (transaction lookup, fee disputes) in under 10 seconds

Result: 3.2x faster resolution time compared to human agents

Our AI/ML Architecture

Core Models

  • Conversational Assistant (DaveGPT):
    • GPT-4 turbo is fine- tuned on over 100K+ anonymised financial queries
    • Context-aware thread memory for ongoing user sessions
    • Custom tone tuning for empathy + accuracy in banking responses
  • Proactive Insights Generator:
    • Triggers notifications on low balance, overdraft risk, or subscription spikes
    • Personalized budgeting nudges and reminders (e.g., “You’ve overspent on dining this month”)
  • Self-Service Resolution Engine:
    • Handles 80+ support scenarios (e.g., “Why was I charged $12?”)
    • Links directly to user’s transaction metadata and support actions

Data Pipeline

  • Sources
    • User transaction history (real-time synchronization with banking APIs).
    • In-app behavior logs (spending habits, budgeting goals)
    • Common support tickets and conversation transcripts
  • Processing: PostgreSQL encryption, OpenAI fine-tuning pipeline, and secure AWS Lambda flows

Integration Layer

  • Banking APIs (Plaid, MX), Dave’s internal account systems
  • Bi-directional CRM sync (Zendesk, Salesforce)
  • Secure message center + in-app notification framework

Quantified Impact

Avg. First Response Time
Before AI

6.5 min

After AI

1.2 min

Support Ticket Volume (Tier 1)
Before AI

89K/month

After AI

38K/month

Resolution Time (simple queries)
Before AI

4.4 min

After AI

55 sec

Overdraft Warning Accuracy
Before AI

-

After AI

92.4%

CSAT (Customer Satisfaction Score)
Before AI

78/100

After AI

93/100

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