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36104

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3DJ, United Kingdom

Case Study

Albertsons : AI-Driven Consumer Behavior Analytics & Predictive Restocking


Food Tech

Albertsons – AI for Behavioral Analysis & Smart Restocking

Albertsons embraced predictive AI with our system that monitors shopping behavior and streamlines restocking for both users and stores. Our machine learning models identify patterns across millions of transactions to forecast when a customer will need specific items again. The AI also optimizes shelf stock for high-frequency products, reducing out-of-stock events. Through loyalty card data and app usage insights, the system personalizes re-engagement triggers and digital promotions. This proactive approach not only boosts sales but also minimizes logistics waste. Albertsons now runs on smarter decisions, powered by consumer behavior analytics.

Project Overview

  • Client: Dartmouth College (Ivy League institution with 6,600+ students and 900+ faculty)
  • Challenge: High IT ticket volume + long resolution times for common tech issues
  • Goal: Build an AI chatbot to:
    • Resolve basic IT issues autonomously (e.g., Wi-Fi, login, software setup)
    • Deflect repetitive support tickets from helpdesk staff
    • Ensure uninterrupted support across time zones and schedules
  • Team: 7 (2 NLP Engineers, 2 Integration Devs, 1 ITSM Consultant, 1 QA Analyst, 1 PM)
  • Timeline: 4 months (Build → Campus Beta → Full Deployment)

“GenX gave us a smarter lens into customer needs and inventory rhythm. We’re now predicting demand—not just reacting to it.”

SVP of Retail Intelligence, Albertsons

The Challenge

Critical Pain Points:
  • Manual restocking led to high out-of-stock rates on fast-moving products
  • Loyalty data wasn’t being used effectively to drive repeat purchases
  • Promotions were static and often missed the ideal timing for individual shoppers
Technical Hurdles:
  • Building SKU-level purchase cycle models personalized for millions of customers
  • Aligning product availability with regional logistics and supplier inputs
  • Ensuring real-time syncing between in-store inventory and digital touchpoints

Tech Stack

Component Technologies
Predictive Models XGBoost, LSTM, Prophet, Bayesian Time Series
Data Processing & ETL Apache Spark, Kafka, Snowflake
Backend & API Layer Python, FastAPI, PostgreSQL, Redis
Customer Engagement Braze, Segment, Twilio, Firebase
Inventory & Logistics Sync SAP ERP, REST APIs, Custom Middleware
Analytics & Dashboards Looker, Power BI, Mixpanel

Key Innovations

AI predicted item depletion and restocked shelves just in time by analyzing millions of transactions. It personalized offers through loyalty data and mobile behavior. Stores saw reduced stockouts and better campaign ROI.

Customer-Centric Replenishment Forecasting

  • AI predicted when individuals would run low on staple items like milk, diapers, or pet food

Result: 3.5x improvement in repeat purchase rates through predictive prompts

Shelf-Level Demand Forecasting Engine

  • Adapted to local demand fluctuations and seasonal purchase surges

Result: 26% reduction in out-of-stock incidents on top 50 SKUs

Behavioral Promotion Engine

  • Offered hyper-personalized discounts before customers disengaged

Result: 38% boost in campaign ROI and 22% reactivation of churn-prone shoppers

Our AI/ML Architecture

Core Models

  • Personalized Repurchase Predictor:
    • Time-series models + Bayesian learning to predict replenishment need at the user level
    • Triggers reminders and promo offers just before expected repurchase windows
  • Smart Shelf Restocker:
    • Inventory optimization models using LSTM + regression ensembles
    • Forecasts store-level demand spikes based on local events, seasonality, and trends
  • Engagement Optimization Engine:
    • Basket analysis and RFM scoring for dynamic, personalized offers
    • Predicts customer churn and reactivates lapsed buyers through AI nudges

Data Pipeline

  • Sources
    • Loyalty program data, POS transactions, app and website behavior logs
    • Supplier delivery schedules, regional warehouse stock, in-store sensors
  • Processing: Distributed batch + real-time stream processing via Apache Spark and Kafka

Integration Layer

  • CRM, Loyalty App, In-Store Systems, ERP
  • Custom APIs for supplier sync and store-level restocking dashboards
  • Admin portal for campaign triggers and anomaly detection

Quantified Impact

Out-of-Stock Rate (Top 100 SKUs)
Before AI

18%

After AI

6.3%

Repeat Purchase Conversion (Key Categories)
Before AI

27%

After AI

72%

Promotion Response Rate
Before AI

12%

After AI

33%

Supply Chain Waste Reduction
Before AI

-

After AI

-21%

Customer Satisfaction (Loyalty Survey)
Before AI

71/100

After AI

88/100

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